If you check my previous results, you'll recognize that I had the best CPC price with the lower follower, low cost twitter accounts. I didn't get a huge number of clicks, but the good part about this is that there are many accounts to choose from. (You should sign up now, I might pay you to tweet for my next case study!)
I decided to try another test based off my previous results. This test would be geared towards many (40 to be exact) low twitter follower accounts on sponsored tweets.
The test went over REALLY well and actually further confirmed my previous results. Good news for all those who have lower twitter follower accounts... Could mean some really good money for you!
Sponsored Tweets Results
It's important to note these results are not even fully complete yet. What I mean by this is that clicks continue to trickle in even days after the tweet has gone out. But for time sake, this screen shot will do for now. (Perhaps I'll update this post next week with a new one)
Compare this with my last screenshot and you will recognize that there is a ton of value in lower follower accounts.
I have a feeling that the sales of those lower twitter follower tweeple are going to start increasing as people begin to recognize this.
Conversions
A lot (and I mean a LOT) of people have been asking about conversions. Did the higher cost twitter accounts convert better or did the lower cost twitter accounts?
This is really something that I want to touch on. It's been hard for me to put a quantitative conversion percentage on my paid tweets due to them being for getting traffic to my blog.
I have, however a few quantitative numbers that can help to decide this.
So far I can say that the higher quality, more expensive tweets were great in getting more twitter followers, and slightly higher value visitors.
However, these higher value visitors came at a much larger price tag. So, it really comes down to what you're looking for.
Conclusion - Which Advertisers Should You Pick?!
I'd recommend higher cost, higher follower accounts (Web celebs, etc) for building your brand and / or promoting a very good higher end product.
I'd recommend lower cost, lower follower accounts for getting loads of cheap clicks and list building.
I'll be posting up one more case study on Sponsored Tweets, so be sure to look for it!
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