Friday, January 1, 2010

Sponsored Tweets Review Part 2

If you check my previous results, you'll recognize that I had the best CPC price with the lower follower, low cost twitter accounts. I didn't get a huge number of clicks, but the good part about this is that there are many accounts to choose from. (You should sign up now, I might pay you to tweet for my next case study!)

I decided to try another test based off my previous results. This test would be geared towards many (40 to be exact) low twitter follower accounts on sponsored tweets.

The test went over REALLY well and actually further confirmed my previous results. Good news for all those who have lower twitter follower accounts... Could mean some really good money for you!

Sponsored Tweets Results

It's important to note these results are not even fully complete yet. What I mean by this is that clicks continue to trickle in even days after the tweet has gone out. But for time sake, this screen shot will do for now. (Perhaps I'll update this post next week with a new one)

sponsoredtweets

Compare this with my last screenshot and you will recognize that there is a ton of value in lower follower accounts.

I have a feeling that the sales of those lower twitter follower tweeple are going to start increasing as people begin to recognize this.

Conversions

A lot (and I mean a LOT) of people have been asking about conversions. Did the higher cost twitter accounts convert better or did the lower cost twitter accounts?

This is really something that I want to touch on. It's been hard for me to put a quantitative conversion percentage on my paid tweets due to them being for getting traffic to my blog.

I have, however a few quantitative numbers that can help to decide this.

So far I can say that the higher quality, more expensive tweets were great in getting more twitter followers, and slightly higher value visitors.

However, these higher value visitors came at a much larger price tag. So, it really comes down to what you're looking for.

Conclusion - Which Advertisers Should You Pick?!

I'd recommend higher cost, higher follower accounts (Web celebs, etc) for building your brand and / or promoting a very good higher end product.

I'd recommend lower cost, lower follower accounts for getting loads of cheap clicks and list building.

I'll be posting up one more case study on Sponsored Tweets, so be sure to look for it!

SponsoredTweets Review (Case Study)

What is SponsoredTweets?

SponsoredTweets is a website where tweeters from ALL levels (big and small accounts) can sign up and allow people to pay them to tweet sponsored messages.

Who Can Signup?

Tweeters
The cool thing about Sponsored tweets is that they accept both large and very small tweeters. Your value is essentially based upon your number of followers and the amount of people you're following. And although you can set your own price to whatever you think your tweets are worth, there is an automated system which tells you what your approximate value is.

Tip: I recommend that you put your price slightly below this automated number to give yourself a little extra edge over the competition. ;) Even if your tweets are only worth a buck or two, it takes you all of 30 seconds to write the tweet. Extra money for very little work.

Advertisers:
The case study below will be on my experience advertising on Sponsored Tweets.

Advertisers are those who want to pay others to tweet out messages. The price ranges from around a dollar up to thousands of dollars and even those "Call for price" tweets. :)

My Experiences

I decided to spend around $600 bucks on tweets to see what would be the best for marketing my campaigns if I decided to continue my marketing strategy on twitter.

I selected a few higher profile tweeters and a few lower profile tweeters. I wanted to try all spectrum of the tweetverse.

Here are my experiences with sponsoredtweets.
spontwts

This is some really good (free) data for you.

It appears that the best deals are at the bottom (meaning those with less twitter followers should go sign up as tweeters right now)

The more expensive spots were great in some ways, but had the more expensive cpc.

To me this shows a lot. I'd rather buy 100 tweets from low volume tweeters than 2-3 large tweets.

Now, Go sign up for sponsored tweets and start making money. :)

Sponsored Tweets. How to Earn Money!

In my previous post touting Ad.ly, I mentioned that I’d signed up for another “make money with Twitter” platform. That other platform is Sponsored Tweets.

Like Ad.ly, Sponsored Tweets matches you up with big companies who pay to send out tweets to your followers.

It sounds shallow, but my reasons for signing up with Sponsored Tweets were the same ones I mentioned with Ad.ly: their site didn’t look a fly by night operation. They’ve signed up some celebrity tweeters like Holly Madison and Carrot Top. And the sign up process was easy and smooth. There weren’t any weird “catches” or any fine print.

Sponsored Tweets suggests a “charge per tweet” based on your number of Twitter followers, how often you post, and other metrics. They suggested around $6 for me, but I pushed it up to $7, to see what would happen.

Sponsored Tweets asks other information, like keywords that best describe what you tweet about, your age and gender.

Just like with Ad.ly, you’re in control of which ads you accept. Sometimes you’ll have the option of rewriting an advertiser’s pitch, to make it more appealing to your particular audience.

They also encourage you to refer your followers to sign up with Sponsored Tweets. You’ll get a percentage of every ad they carry as well.

I haven’t made a ton of money from Sponsored Tweets since I’ve started. However, it isn’t a get rich quick model, unless you’ve got a high profile and tens of thousands of followers already.

So far, the results with Sponsored Tweets are the same as I’ve had with Ad.ly: I’ve run a few campaigns, my followers don’t seem to mind, and Sponsored Tweets paid me. And the folks I’ve referred have made money, too.

I’d recommend Sponsored Tweets if you want to explore the world of making money with Twitter.